Diageo Is Trying to Sell Off Goldschlager, Myers’s Rum and Other Brands

Liquor maker Diageo is reportedly looking to sell a portion of its portfolio, specifically its Canadian whisky brand Seagrams VO, Goldschlager, Myers's rum, Popov vodka, and Samba brand Romana, reports MarketWatch.

Diageo is reportedly trying to sell the brands as part of a single transaction, which means they will likely go to a private equity firm. It has hired Centerview Partners to sell the brands and expects the sale to net proceeds of up to $1 billion. The sale might also include...

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