"Dew Powder" Is The Easiest Way To Try Summer's Trendiest Beauty Looks

"Dew" is defined by Merriam-Webster as “moisture condensed upon the surfaces of cool bodies, especially at night.” The meteorological phenomenon has been co-opted by the beauty industry to describe a very particular type of shine — one that’s sparkly, glossy, and wet all at the same time. The term has become so popular that a handful of brands have incorporated it into marketing strategies, launching products like Marc Jacobs Beauty's Dew Drops, Arcona's Eye Dew, and One Love...


What feeling does this article give you?

#hashtags to follow:

Merriam [+]    Webster [+]    Marc Jacobs Beauty [+]    Dew Drops [+]    Arcona [+]    Eye Dew [+]   

More #news: