Design, Measure, and Improve Your Customer Experience With The Customer Experience Book

In the race for the next customer, businesses have access to a mind-boggling array of technology ranging from social media to artificial intelligence and Big Data. These tools seem to offer businesses the opportunity to understand their customers like never before. Are they helping, though? Businesses now know more about their customers but are they missing something deeper? The Customer Experience Book: How to Design, Measure, and Improve Customer Experience in Your Business believes that...

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