Denmark have begun screening anti-Sweden ads on TV before the Euro 2016 playoff (Videos)

The media war between Denmark and Sweden has definitely got underway today,

Danish TV station Kanal 5 have begun a new campaign today called #MereEndEnKamp, or more than a game.

Two adverts have been broadcated on Danish TV attacking classic Swedish traditions.

In one video, a young girl destroys a Pippi Longstocking doll, a cigarette is put through Knugen, the King of Sweden, while Abba records are burned.

In a second video, a Volvo is messed with, while a third video targets Zlatan...

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#hashtags to follow:

Denmark [+]    Sweden [+]    Danish TV [+]    Kanal 5 [+]    MereEndEnKamp [+]    Swedish [+]    Pippi Longstocking [+]    Knugen [+]    Abba [+]    Volvo [+]   

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