Defense of Gwyneth Paltrow’s Goop offers case study on how to sell snake oil

Enlarge / Gwyneth Paltrow attends book signing at [email protected]Nordstrom on June 8, 2017 in Los Angeles, California. (credit: Gety | Phillip Faraone)

This week, Gwyneth Paltrow’s high-profile lifestyle and e-commerce site, Goop, gave birth to a beautiful gift to the Internet—and it wasn’t a moon-powered vagina egg that invigorates our mystical “life force.” No, it was a perfectly crafted reference guide for how to sell snake oil.

It’s really quite impressive.

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