Day in the life: What an MTV Snapchat producer does

For MTV, getting back to its music roots starts on Snapchat.

With traffic stagnating at and viewership for its television channel declining, the network is in the midst of a reinvention, focusing its efforts on digital by revamping and getting busy on platforms like Snapchat.

Cory Midgarden, 32, is supervising producer in charge of MTV’s Snapchat Discover channel. He oversees 10 full-time New York-based staffers, all focused on Discover, assembling a flashy and...

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