You've got data. Your competitors have data. We all have data, and lots of it. It's a data-driven world and that leaves us with a question: what do we do with it all?
The short answer to our question of what to do with all that data is to put it in a database. A database is the basic building block of your data solution. Data has to live somewhere, and for most applications, that's a database. It's basically an organized collection of data.