Data Sheet—Salesforce CEO Marc Benioff Seeks More Approachable AI

Last year Salesforce announced with much hoopla--which is how Salesforce announces things--a new artificial intelligence product called Einstein. For a feature story in the current issue of Fortune, Marc Benioff, the company's CEO, told me how his intuition helped name the product. As I relate in my article, the name was serendipitous. It came to Benioff, he says, because the owner of the domain name einstein.com approached him out of the blue to sell it. With his signature mix of technical...

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