When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good thing.
Lots of traffic – good. Viral posts are the Holy Grail: they generate thousands of page views every hour. Likes and shares: the more the merrier.
And from all of that traffic, and social interest, the business hopes for a high quantity of leads and conversions.
But when it comes to data, quantity in itself cannot drive profit and success. Simply having a lot of data does...