Data analytics startup m.Paani raises $1.35 million in pre-series A round led by IDG Ventures

Marketing and data analytics platform, m.Paani has today announced that it has nabbed $1.35 million in a pre-series A round led by IDG Ventures. The round also saw participation from existing investors Blume Ventures and Saha Fund. The Mumbai-based startup plans to deploy this capital for product development and scaling its tech and data science efforts.

Launched in 2014, m.Paani offers marketing services to brands and connects them directly with the target audience. Founded by a female...

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