Danish Brand Pleasant Puts Video Games Ahead of Surfing For FW17

Danish brand Pleasant gears up for FW17 with a new lookbook highlighting standout pieces from its collection.

The lookbook is titled “Low Tides, High Scores” and in the brand’s words, “We’re trying to hack the cheat code to spawn more waves. Until we find it, we play by the rules and wait. This typically means playing video games or surfing around the internet looking at videos of other people actually surfing. It’s a tricky game, but in terms of spending the waiting time...

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