Danica Patrick’s Richmond Sponsorship Could Spell Trouble For Her Future

Her marketability as the sole female Monster Energy NASCAR Cup Series driver is part of the reason Danica Patrick landed her own clothing line in January, so it’s not surprising she wants to use the sport as a platform to promote the brand.

Patrick’s No. 10 Ford Fusion will be sponsored by Warrior By Danica Patrick as well as Home Shopping Network, the exclusive retailer of the athletic wear line, when NASCAR heads to the recently renamed Richmond Raceway on Sept. 9.



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