Dana White says UFC 190's pay-per-view buys trending ahead of UFC 189

Dana White last night said that UFC 190 is trending ahead of its biggest show this year, UFC 189 from three weeks ago. Early evidence of public interest shows that he may have understated that.

After putting so much promotional muscle around July 11 as UFC's biggest event of the year, there were reasons that Ronda Rousey's fight with Bethe Correia would have a hard time equaling the 600,000 plus buys that Rousey's prior main event with Cat Zingano did.The biggest and most obvious is the...

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