CVS Will No Longer Photoshop Ads of Their Beauty Products: 'We Have a Responsibility'

CVS is helping promote real beauty in real life.

The nation’s largest drugstore chain announced on Monday that they would stop retouching photos for its store beauty brands, and instead use the original photos in an effort to create a more realistic standard of beauty for its customers.

Starting in April, the company will “no longer change or enhance a person’s size, shape, proportion, skin or eye color, wrinkles or any other individual characteristics in imagery created for...

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