Cutting-Edge Marketing for SaaS Start-Ups

If you are looking to scale up your SaaS company, here are my top three marketing tips:

Growth of SaaS revenue

Have the right marketing team in place

Most SaaS ventures are so product-driven that even fast growing ones do not take marketing seriously. Referrals, partnerships and direct marketing activities are excellent to begin with, but once the company starts growing you should complement them with other tactics or your business will under deliver. No matter how high is their...

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