Customer Relationship Management: What Are The Benefits?

Customer relationship management (CRM) systems are highly effective in both day-to-day customer management and relationship building with existing customers, as well as the acquisition of new prospects and customers.

Many CRM systems are web-based and are reliant on technology, but CRM should not be seen as a purely IT solution, because truly successful CRM is built on a solid sales and marketing strategy.

It is more about your company customer relationship philosophy rather than your...

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