Cupra rebrand to give SEAT’s performance arm its own identity

SEAT has big plans for Cupra and has patented a new badge design to reposition its hot hatch and performance sub-brand

2017-08-10 16:20

SEAT is considering a new look for its Cupra performance division - including the idea of a bespoke badge for the sub-brand, Auto Express can reveal.

The Spanish manufacturer has been working on increasingly ambitious plans for Cupra ever since the arrival of current CEO Luca de Meo in autumn 2015. The firm’s head of research and...

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