Cupra Might Become its Own Brand

It looks like SEAT is investigating the possibility of turning Cupra, its GTI/R equivalent, into its own sub-brand.

Suspicion was raised by Auto Express, which found trademark applications for a new logo and a beveled badge.

The new logo would replace the checkered flag motif that’s currently found on Cupras. It’s a well-known fact that SEAT CEO Luca de Meo has big plans for Cupra and has long been eager to make greater use of the name.

SEAT has been working on its performance bona...

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