Criteo’s Grabowski Sees Head Of Steam Behind Header Bidding

Header bidding, the technology tactic through which publishers can entertain multiple bids for ad inventory simultaneously in order to maximize the chance of higher bid prices, has grown in momentum over the last couple of years.

But Criteo didn’t anticipate this kind of demand.

When the ad-tech company launched Criteo Direct Bidder, one of its header products, 12 months ago, the company’s global supply EVP Marc Grabowski expected it to be used by 750 publishers customers in the first...

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