1994 was a pivotal year for hip-hop. It was a make or break year for New York. Rap had relocated to Los Angeles after the monstrous success of Dr. Dre’s The Chronic and Snoop Dogg’s Doggystyle albums.
The joint marketing campaign from Sean “Puffy” Combs and his new rambunctious start-up Bad Boy Records in New York was ambitious. Combs was placing a bet on two artists instead of one– Notorious B.I.G. and Craig Mack. He packaged and promoted the artists using the catchy “B.I.G./