Copyranter: Enough with the teary docu-ads

Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours.

Digital advertising has made brands desperate for #engagement, desperate for #culturalrelevancy, desperate for #BRANDLOVE.

They first grubbed for these hashtagged goals via desperately “friendly” intelligence-insulting social media posts. The subsequent very measurable feedback left them feeling giddy. But then, it became...

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