Coop launches fragrance that smells of old milk to combat food waste

Food waste is a major issue all across the world but one Swedish-based company is doing something about it. A Swedish chain named Coop officially launched an old milk fragrance to urge citizens to use their sense of taste and smell before throwing away outdated food. A study by the Swedish Environmental Protection Agency shows that 30 percent of food waste in Sweden is still edible. To combat wasting this amount of food, Coop, a popular grocery chain in the country, developed a spray that...

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