Connected TV in 2019: Navigating a consumer-driven landscape

As 2019 approaches, there’s a crucial matter to be aware of in TV and beyond — consumers are the ones driving the advertising process. Consumers control when, where, how and even the amount of time they spend watching content. It’s stirring up traditional advertising methods and creating new opportunities while addressing issues around transparency and targeting.

There’s a new direction for TV. EMarketer puts the number of connected TV users in 2018 at 182.6 million, which is 55.5...

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