Connected Cars Serve Up a Feast of Consumer Data, But Who Will Benefit?


Carmakers are lining up to devour a buffet of data cooked up by consumers using their sensor-laden vehicles. Some connected-car data is already being monetized, or bought and sold, but according to an October 2017 report by market-research firm Frost & Sullivan, only about 15 percent of the connected car’s potential “use cases” are being harvested. There is still a whole mess of potential options, such as municipalities keen on making smart cities, fleet-management companies...

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