Confessions of an Amazon Spark influencer: ‘There’s really no return on investment’

In July, Amazon introduced Spark, an Instagram-like feed where users can recommend products with posts and shoppable photos or ask the community questions. The platform is designed to allow Amazon to keep engagement around its nearly 400 million products within its own ecosystem and foster better product discovery for users. But unlike other social platforms, Spark is not friendly to brands and influencers. In a recent poll, Collective Bias found that 74 percent of nearly 400 influencers...

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