Condé Naste Urges Marketer Uptake On TAG Certification, Other Safety Initiatives

Producers of premium video content have two big leverage points—brand safety and audience reach—with which to pry traditional broadcast dollars from advertisers. Few are making this case as strongly as Condé Nast, which has made major investments in the video space.

The publisher’s Chief Business Officer and President of Revenue, Jim Norton, approaches the issue of brand safety from an overall perspective of trust in this interview with Beet.TV. He’s says it’s not just digital...

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