Concepts To Release Alternate Red Colorway Of New Balance 999 “Hyannis”

In the sneaker collaboration process, there are a countless number of unreleased samples and variants that never quite make it past the cutting room floor. For Concepts, who has shared with us their behind-the-scenes vantage points with previous collaborations with Nike and ASICS, their 2011 release of the ground-breaking “Kennedy” was no different as this alternate red heeled version was almost the final product. To celebrate the relaunch of their remastered 999, Concepts is dropping a...

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