Complaining Customers And Social Media: How To Make Them Happy Again

Listening for and responding to customer complaints is critical for your brand’s reputation.

Dealing with customer complaints as they arise is an important part of maintaining your brand’s reputation. Consumers are twice as likely to share a bad customer service experience than they are to share a positive one, according to the American Express Global Customer Service Barometer. When dealing with complaints, keep the following in mind to get the best results for both your customer and...

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