Companies like Starbucks use smells to keep us buying. Here’s why it works

Smell is the ugly stepchild of the sense family. Sight gives us sunsets and Georgia O’Keefe. Sound gives us Brahms and Aretha Franklin. Touch gives us silk and hugs. Taste gives us butter and ripe tomatoes.

But what about smell? It doesn’t exist only to make us gag over subway scents or tempt us into a warm-breaded stupor. Flowers emit it to make them more attractive to pollinators. Rotting food might reek of it so we don’t eat it. And although scientists haven’t yet pinned down a...

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