Coming to Cannes: Brand safety hand-wringing

This is the time of the woke CMO. Marketers have typically avoided controversy, but we live in strange times.

Look no further than the situations in which JPMorgan Chase, Delta and Bank of America found themselves. JPMorgan Chase’s CMO, Kristin Lemkau, took to Twitter to denounce NBC for giving airtime to conspiracy theorist and Sandy Hook denier Alex Jones in an upcoming episode of Megyn Kelly’s new show. The bank then pulled advertising from the show. Similarly, Delta used Twitter as...

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