Comedy Central’s “Handy” Series Might Be The Perfect Branded Content Storyline

Creator Josh Miller talks about seamlessly blending brands into an awkward comedy in the world of commercial hand modelling.

They’re everywhere. Serving food, eating food, using tools, holding beer bottles, holding burgers. Wherever you look in advertising, you’re going to see a lot of hands. In many cases, these hands will be without a body. The magical close-up. And for this, marketers employ a most particular specialist–the hand model.

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