Comcast’s FreeWheel Advises Niche OTTs On Path To Revenue

COLOGNE — The new capabilities of the emerging world of addressable TV and digital video delivery are not just an opportunity for the big guns. Smaller programmers, too, are rising up and getting a piece of the action.

But are they getting a piece of the revenue pie? That’s where FreeWheel international GM Thomas Bremond hopes his company can help.

The Comcast-owned tech company may more commonly be thought of as helping big networks monetize their ads using advanced targeting. But

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