Colin Kaepernick Is the Face of Nike’s New “Just Do It” Campaign

Last week, an arbitrator ruled that Colin Kaepernick’s collusion grievance against the NFL can go forward. This week, Nike unveiled a new ad campaign starring the former San Francisco 49ers quarterback, who rose to prominence in 2016 when he began kneeling during the national anthem to protest police violence against black Americans.

Per ESPN’s Darren Rovell, Nike’s Labor Day rollout of this Kaepernick ad was the final step in a long-term plan.

Earlier this year, Nike signed an...

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