Coca-Cola Wanted to Make More Money by Selling Soda in Smaller Bottles. It Worked.

This post originally appeared on Business Insider.

Over the past few months, Coke has shifted its focus toward selling smaller cans and bottles in the U.S., in the hope that slimming down on portion size will help fatten up its margins. And it's a bet that appears to have paid off.

Coca-Cola said in its second quarter earnings report published Wednesday that it gained non-alcoholic ready-to-drink (NARTD) beverage volume for the 21st consecutive quarter, driven by an increase in both...

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