Coca-Cola made a big bet that moving to smaller packages would make people spend more on soda — and it's paid off (KO)

Over the past few months, Coke has shifted its focus towards selling smaller cans and bottles in the US, in the hope that slimming down on portion size will help fatten up its margins. And it's a bet that appears to have paid off.

Coca-Cola said in its second quarter earnings report published Wednesday that it gained non-alcoholic ready to drink (NARTD) beverage volume for the 21st consecutive quarter, driven by an increase in both the quantity and quality of marketing investments, and...

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