CMOs have a trust issue with programmatic

On the main stage at ANA Masters of Marketing in Orlando, Florida, marketing heads from brands like Procter & Gamble and JPMorgan Chase showed skepticism with programmatic media buying due to brand safety and ad fraud.

“Estimated loss [in ad spend] due to ad fraud was $7.2 billion last year, and it is projected to reach $16.4 billion this year,” said Kristin Lemkau, CMO for JPMorgan Chase, in her Oct. 5 presentation at the conference. “There are 5,000 ad tech companies out there...

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