Closed-Loop Marketing: Where Demand Gen Is Falling Short

Marketers today are constantly hustling to ensure prospective and existing customers get the info they need when they need it. This is incredibly difficult if customer-facing roles (demand generation, brand management, product marketing, etc.) can’t access the performance data (often enabled by marketing ops) that highlights specific persona needs.

Herein lies the value of a closed marketing loop – it shows marketers:

which content is resonating with personas through which channels...

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