City leaders hope a new campaign inspires more businesses to move to east Greensboro

GREENSBORO, N.C. – City leaders hope a new campaign inspires more businesses to make the move to east Greensboro.

On Thursday, East Greensboro NOW and the City of Greensboro announced the #InvestEast initiative.

“We're going to grow the east, we’re going to promote the east, we’re going to celebrate the east,” City Council member Sharon Hightower said.

Hightower said the area has the space businesses need, with room for additional housing, restaurants and retail.

“Regardless of...

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