Cinedigm CEO Chris McGurk Offers New Details About OTT Streaming Service Bambu

Cinedigm CEO Chris McGurk offered fresh details today about a planned Chinese streaming service aimed at younger Western audience, and poised to launch early next year. The new OTT service, to be called Bambu, will feature contemporary Chinese films, television shows and music curated for American millennial viewers. Cinedigm already has reached deals with state-run broadcaster Central China Television and with Shanghai Media Group to bring hundreds of hours of first-run…

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