Chrome will start blocking disruptive ads tomorrow – here’s how it’ll work

Google is ready to launch the Better Ads Standards for Chrome browser tomorrow (February 15th). Ahead of the rollout, the search giant has detailed how the new standards will impact users and website owners. Websites with full-page ad interstitials, ads that unexpectedly play sound, and flashing (animated) ads risk being graded as “Failing” and having all ads blocked in Chrome after a 30-day warning period.

Google’s mission to rid intrusive, disruptive advertising from its Chrome...

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