Chobani Is Betting You Won’t Miss the Dairy in Its New Yogurt

Chobani, the largest yogurt brand in the U.S., is starting to look beyond dairy.

This month the Norwich, N.Y.-based food company is launching nine coconut-based yogurts as it looks to capitalize on consumers' growing interest in plant-based alternatives to products traditionally derived from animals.

"We have dairy in our veins for sure," says Peter McGuinness, Chobani’s chief marketing and commercial officer, "but there's this emerging non-dairy part of the yogurt aisle that's here to...

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