China Creates a New Holiday to Celebrate Traditional Clothing

China has established a new national holiday to celebrate traditional clothing, also known as huafu.

In a Weibo announcement on April 8, the state-run Communist Youth League announced that the first China Huafu Day will be on April 18, to be organized by video site Bilibili in cooperation with its media arm and Dongjia, an e-commerce platform.

Its first promotional photo has “New Era, New Huafu, New Youth” in bold red characters.

Image via Weibo / Communist Youth League

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