Check out Ikea’s smart sequel to Spike Jonze’s classic 2002 lamp ad

An icon of modern advertising, the hilariously sad original gets a happy ending 16 years later.

Sixteen years ago, Spike Jonze directed a quirky little ad for Ikea that quickly became a classic of modern advertising. “Lamp” was also a product of its time. Created by then creative hot shop Crispin Porter + Bogusky, the ad went on to win every industry award possible, including a Cannes Lions Film Gran Prix and a Grand Clio.

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