Charles Murray Is a Marketing Genius

In 1966, Nathaniel Weyl, a former communist who had become a National Review reactionary, went on a junket to Rhodesia, then a British colony ruled by a white minority that excluded the black majority from political power. During his visit, Weyl was provided data by the Rhodesian government that an unusually large number of white children there had stratospheric IQs of  180 or more. Weyl thus concluded that he had discovered a land of white geniuses.

“Thus, white Rhodesians are an...


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