Change Your Mindset to Increase Your Odds of Going Viral

Having a product, blog post, video or any other aspect of your business go viral can be a huge boost. But unfortunately, there’s no way to guarantee, or even plan, for viral success.

Joe Braidwood, chief marketing officer of SwiftKey, said during a panel discussion on growth hacking at VentureBeat’s 2015 MobileBeat conference:

“It’s a bit like product-market fit — you know when you hit it, but you don’t know you get there ’til you get there.”

In fact, SwiftKey experienced...

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