Case Study: Is a Promotion Worth Hiding Who You Are?

Andrew Nguyen/HBR STAFF

“I have some news,” David Lee told his team member Mark Brown. David was the president of the U.S. division of the Korean conglomerate Hanguk Industries, where Mark, a vice president of technology, reported to him.

“Good news?” Mark asked.

“That depends, I guess,” David said, looking a little tentative. “They want you for the Seoul job. You’ll be getting the official e-mail from HR soon.”

Hanguk was a large, fast-growing company with...

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