Can the Marijuana Industry Rebrand Itself as Health Food?

This post originally appeared in Inc.

Upon entering Dixie Elixirs's headquarters in Denver, you're greeted by a big sign that reads: "The Future of Cannabis." Since its 2009 founding, Dixie has updated its image from a "pot soda" company to a gourmet THC edibles manufacturer whose carbonated drinks and snacks, containing ingredients like pepita and sea salt, look like they could be found on a shelf at Whole Foods. It's just one example of how marijuana businesses are rebranding the...

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