Can Knix win the $12 billion underwear wars?

Joanna Griffiths wants her products to help women speak freely about miscarriage, double mastectomies, and post-pregnancy bellies.

On Mother’s Day this year, the unthinkable happened to Joanna Griffiths, founder and CEO of five-year-old underwear brand Knix: At 10 weeks pregnant, she noticed blood on her underwear. Later that day, after six hours and two ultrasounds, the nurse told Griffiths and her husband that she was having a miscarriage. And that she should expect a little more...

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