Campbell Soup Company Climbs On Bandwagon, Will Eliminate Artificial Colors And Flavors By 2018

(Jennifer Snyder)

Joining competitors in the packaged food market like General Mills, Nestlé USA, and Kraft and chain restaurants like Subway, Panera, Taco Bell, and Pizza Hut, Campbell Soup Company announced this week that it will stop using artificial colors and flavors in all of its products sold in North America in 2018.

Food companies have noticed where the public’s taste is headed, and that’s toward products that are all “natural.” As consumers learned when Starbucks...

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