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When a particular beauty look spreads across celebrity Instagram feeds like a virus, there’s a good chance the hairstylist Jen Atkin or the makeup artist Mario Dedivanovic was at the source. With sizable fan bases of their own (Atkin has more than a half-million followers, and Dedivanovic boasts a cool million), the two primp and prep some of social media’s most-followed glamour girls, including Jennifer Lopez, Chrissy Teigen, Jessica Alba, and the Kardashian crew. So what should we...

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